Strength in Members is Now Concord Direct

We are proud to announce that in February 2018, Strength in Members has become part of Concord Direct – a great direct response company and one of our strongest partners.
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Our Work

How We Can Help

Product Development

Do you have a program that needs a digital platform to engage the people you serve? How about volunteers? Donors? Advocates?

We can help you understand your audience, select cost effective technology, design, and build your app.

Ready to take your app to market? We’ll help you gain traction by getting your influencers to drive participation. We can also help you monetize your investment…ah, the possibilities.

Digital Direct Response

How well is your presence on Web, email, and social media driving revenue growth?

We can help you expand your audience, build, and execute a direct response program that improves performance.

Magic happens when we help you treat social like a direct response medium and coordinate digital activity with direct mail and telemarketing. We get results. If we didn’t, organizations wouldn’t hire us year over year.

Email & Social Studio

Is your stucco yucco? Lots of times we find that people benefit from a quick tuneup of their email and social programs.

We can help with a quick program that overhauls your email templates, social images, and landing pages.

Let our experts design and build your new assets quickly. We’ve got pros who know Kimbia, Convio/Blackbaud Luminate, Salesforce, Salsa, Engaging Networks, Mailchimp, Vertical Response, and Constant Contact.

About Us

We want to change the world for the better. We are a team of strategists, designers, and engineers who bring experience working with venture-backed software startups, innovative agencies, and household name brands.

The team

Peter Genuardi

Founder & CEO

Peter ensures that our clients get the best team, ideas, and attention. While he has worked with Bose and prAna, he’s most proud of the work he’s done for the AARP Foundation, KaBOOM!, Human Rights Campaign, and Catholic Relief Services. Peter has worked with 100s of groups while at Convio, Spotright, and Merkle.

Jeff Yin


Jeff started managing Google AdWords campaigns in 2009, and has been focused on serving nonprofits with Google Ad Grants since 2013. Before getting into online advertising, he earned a Ph.D. in atmospheric sciences and performed climate research. He finds it even more rewarding to apply the scientific method to optimizing online advertising campaigns for nonprofits.

Jamie Finney

Product Development

Jamie works to grow the SiM & LeadPup brands and find product solutions for clients. He is dedicated to helping those who are building a world we all want to live in. Outside of SiM, he helps run a venture fund and chases good dirt, rock, or snow. Before finding nonprofit digital marketing, he led many community initiatives within the Boulder startup community.

Miranda Miller

Director, Program Management

Miranda thrives on exceeding client expectations and creating lasting and successful relationships. Her background is in database direct marketing, where she excelled as a Director of Client Services, providing recommendations to US Fund for UNICEF and Natural Resources Defense Council and more. Miranda loves to travel the world, learning new cultures and tasting all of the diverse foods.

Kim Nguyen

Creative Director

Kim leads the creative process for interactive experiences and translates requirements into mockups and high fidelity prototypes. Her background includes interactive design and branding for nonprofits like the AARP Foundation and the Seeing Eye. She has worked with small businesses as well as enterprise applications at NBCUniversal. Kim likes to draw and her favorite animal is the octopus.

Tatiana Armstrong


Tatiana makes good work look great. From creating websites for new businesses down the street, to helping brands like Evol and Udi’s tell their story – Tatiana’s designs have likely graced your eyes. Now with SiM, she is excited to apply her keen eye(s) to help great organizations amplify their message. Payments accepted in donuts and hot wings too.

Jess Steinitz

Program Manager

Jess helps each of her clients develop highly effective digital marketing and fundraising programs [by managing and integrating email marketing, social media strategy, advertising, and affinity marketing]. She has a deep understanding of nonprofits from her years as a nonprofit organizer, and she is dedicated to working to make the world more compassionate.

Adriana Difranco

Chief Copywriter

Adriana does words…good​. Her ​writing is clear​, conversational, ​and engaging– ​grabbing​ the reader by the lapels​ and compelling them to act​. Like the entire team at Strength in Members, she ​loves being able to use her craft to make the world a better place. Adriana’s previous gigs include Associate Creative Director at Ogilvy & Mather and Creative Group Head at St. John & Partners.

Mike Pace


Mike is the go-to web engineer for SiM. If there’s code involved, there’s a good chance Mike’s made it happen. He was a digital marketer for small businesses and nonprofits for a number of years, so he speaks the language, but finds crushing code a better fit for him these days. He gets noticeably excited when discussing conversion rates, call-to-actions, and user acquisition channels.

Some of our clients



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    Visit us

    1113 Spruce Street
    Boulder, CO
    (303) 578-6957

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